Joining us on the podcast this week is Nadia Ladak, a young entrepreneur who is bringing innovation to a product that has not changed much in over 80 years, even though it is used by 50% of our population - for approximately 38 years of their lives!
What started out as an idea for Nadia and her co-founders for their university entrepreneurship course, to a side hustle they launched while holding full-time corporate jobs has now become Marlow - a menstrual health brand that has created the first-ever lubricated tampon.
Beyond the product, the team is taking a community-driven approach to reduce the stigma around menstrual health through education with an aim to transform the way we experience periods by bringing refreshing, shame-free, and inclusive conversations and products. And they have gone VIRAL… with over 70M views on TikTok and features in Global News, Canadian Living, Vancouver Sun, the Kit, and more.
I was incredibly impressed by Nadia and her story - and I am not the only one! Nadia recently traveled to Germany to speak on a panel about women entrepreneurship at the G20 Young Entrepreneur Summit. She has been recognized as one of Canada's top 30 under 30 leaders by Bay Street Bull and as one of the top 29 women leading the modern menstrual movement by Girlboss. She is on the Startup Women Advocacy Network at Startup Canada where she speaks with government leaders to advocate for women and youth entrepreneurs. She speaks openly about her journey as a 23 year old woman, youth, and BIPOC founder, women's health & femtech innovation, leaving her corporate consulting job to pursue her startup, and building an e-commerce/DTC brand.
In this episode we talk about:
- Why she decided to take on big CPG and innovate around the tampon
- What it was like to work full-time, run a side hustle and then decide to go all-in
- How her team convinces often male investors to invest in Marlow
- How they are doing things differently through their organic, digital marketing strategies
- How her small and mighty team operate fully remote
- AND, their plans for future growth and expansion
CONNECT WITH OUR GUEST:
Website: https://wearemarlow.com/
LinkedIn: https://www.linkedin.com/in/nadia-ladak/
Instagram:https://www.instagram.com/marlow/
TikTok: https://www.tiktok.com/@wearemarlow/
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